How to use pay-per-click search engines and paid inclusion directory advertising to promote your website!

The catch is, you have to Pay To Get Listed quicker on Major Search Engines or you can Bid for Ranking on Search Results on pay-per-click search sites. But it is not as bad as it sounds. Actually, using targeted paid advertising is a cornerstone of any business, and the internet is no different. Using a combination of free and paid advertising will help you succeed in your online business.

The bottom line is this: Submitting your website to the major search engines is still free, for the most part, and they usually take 4 to 6 weeks to list your website. Search engine listings are essential to your online success. So, to jump start your business, paying to get listed in days rather than weeks, can be a good investment.

Make sure your website is ready for listing before you submit it. Read our Submitting your site to free search engines article for tips on how to prepare your website for search engines and directories.

First let's talk about paying to get included / listed on search engines. Basically these are search engines or directories that will list you for free, but have "Express" or "Rapid" listing services. In other words, you can get listed in 4 to 6 weeks for free, or in as little as 48 hours if you have the budget. The fees are relatively small, for each site, but they do add up if you pay every search engine to get listed faster.

A good strategy is to pay to get listed on search engines, that are used by other search engines and directories to provide search results. That way you can start getting traffic and still afford to wait for the other sites to list your website. Below is a list of major search engines that are worth the investment. You don't have to use them all to get good results.

• altavista.com: They will list your site within 2 business days with their paid "Express" service. This one is very nice because they will update your site listing for 6 months by "crawling" your site (using their robot program to review your site) every weekday. You pay them a fee for 6-month of this service.
• askjeeves.com: Listing within 7 Days. You pay for a 12 month subscription.
• inktomi.com: Listing within 48 Hours. It is a 12 month membership. It gets 80 million hits a day. The great thing about this engine is that it powers results for many other search engines and directories.

Now, let's talk about Pay-per-click search engines. The way they work is simple:

• You open an account to submit your site and/or an advertisement.
• Choose your key words or key phrases that will make your site come up.

  Get the top searched for words on the net. Click here for your FREE report !

• Set a price (or bid) that you are willing to pay for each click (when a web surfers uses the link on their site to "click through") to your site. This can be as little as 5 cents a click. Keep in mind, your bid will affect your ranking. The higher your bid, the closer to the top of the search results you get.
• You can set spending limits so you don't go over budget, or just buy a package where you pay in advance. Pre-paid clicks are great, you can just deposit a budgeted amount to test the results.

• Reach 85% of active Internet users with one buy. Get Listed With Overture
• HootingOwl: Fairly new, but gaining in popularity.
• findwhat.com: Very popular, easy to use.
• Dygo.com - PPC Search Engine

Another very good way to advertise your site on a pay-per-click basis is through Google's Adwords Select. You can bid on your position but they take link popularity as well. So the better the ad, the better your ad's position on the results pages. They have a very good key word selection program that helps you target your market very effectively. It is also a great way to test your ads before your place them on newsletters.

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